The Importance of Search Engine Optimisation in 2023
If you’re curious about something – maybe a celebrity, a town or city or perhaps details about a product or service – the chances are that you will most likely open a web browser on your mobile phone and conduct a Google search online. The digital world will undoubtedly continue through 2023, but you may be wondering about ways to improve the visibility of your business’ products or services online. One such way is through SEO or search engine optimisation.
Read on to learn the basics of SEO and why it’s important for your business in 2023. To find out how I can assist with your SEO strategy through my SEO Copywriting skills, please feel free to contact me today.
What is Search Engine Optimisation (SEO)?
As described by Above the Law, SEO is essentially a “marketing strategy designed to improve and increase traffic to a business’ website”.
Azency categorises SEO into three groups:
1. On-page SEO
This focuses on how your website’s content can help you rank higher on search engine results pages (SERP). This includes techniques such as utilising relevant keywords and optimising imagery in order to provide your website’s visitors with engaging content.
2. Off-page SEO
These are methods to improve your search ranking that are not to do with your website’s content. This usually takes the form of backlinks – links that come from other websites which lead to your website. Backlinks are either done:
- naturally e.g. when someone likes your company and gives you a free endorsement via a backlink on their website, or
- manually e.g. specifically asking other relevant websites to provide a backlink to your website.
3. Technical SEO
Looking at the more technical or backend side of your website to provide a better end user experience – think page loading times, site structure and mobile friendliness.
OK, but why is SEO important for my business?
An effective SEO Strategy will increase your online traffic organically, leading your website to rise up the search rankings over time and onto the first SERP.
What are the benefits of implementing an SEO strategy?
As result of an effective SEO strategy, your business will benefit from:
Enhanced website credibility
A highly ranked page on Google will improve the likelihood of customers to trust your business’ operations and the services and products you sell. Google’s SERPs are determined by taking into consideration factors like reviews, bounce rates and traffic. By ranking on the first page of Google, customers will get the impression that your business is one of the best out there in the industry.
Optimising the end user experience
A well-optimised and built website makes navigating for customers much easier, allowing them to find the right products or services they’re after. Customers are likely to spend more time on your website if it’s aesthetically pleasing.
Long-term results and profitability
Ultimately, adopting an SEO strategy is a long-term investment. It takes time, dedication and patience to be successful with SEO. It does mean that if your website’s search ranking gets higher organically, it has a good chance of staying high. This can lead to sustaining high levels of online traffic to your website, with the potential for larger revenues down the line.
How I can assist with your SEO strategy in 2023
Having spent time in a digital marketing agency, I have been trained and have developed my skills in SEO Copywriting. As such, I can craft and provide your business with website content that is optimised for SERPs. To learn more about how my Content Writing services can add value to your organisation, feel free to contact me via email at hello@steverileybcw.co.uk or give me a call on +44 (0) 7932 818 125.